Brands off our kids!

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Every child should be able to play, learn and live in a world that supports and promotes their health and wellbeing.

Right now, the processed food industry spends millions of dollars every year targeting Australian children with marketing for unhealthy food in every aspect of their lives. But as big food companies make more and more profit as a result, it is our children’s health that is at risk, now and into the future.  

Our community expects governments to put the health of children before corporate profits. That includes setting higher standards to protect children from the processed food industry’s unhealthy food marketing. The need and support for urgent government action is clear. Four actions will protect all Australian children from the processed food industry’s unhealthy food marketing.

Read our report

Four actions for a childhood free
from unhealthy food marketing



Ensure TV, radio and cinemas are free unhealthy food marketing from 6am to 9:30pm.

Television Ad


Prevent processed food companies from targeting children.

Cereal Box


Ensure public spaces and events are free from unhealthy food marketing.

Bus ads


Protect children from digital marketing of unhealthy food.



What are the current regulations around unhealthy food marketing to children?

There is no Australian Government regulation specifically designed to protect children from unhealthy food marketing. Instead, the advertising industry has developed its own limited code about unhealthy food marketing to children. Evidence from around the world shows that self-regulatory codes are not effective in protecting children from unhealthy food marketing.    

For more detail on the limited regulation in Australia that applies to unhealthy food marketing and the evidence on the impact of self-regulation, see the Obesity Evidence Hub page on  Australia's lack of regulation of unhealthy food marketing to children.

Is unhealthy food a large part of children’s diets?

On average, unhealthy foods contribute over a third of daily energy in Australian children’s diets, with the proportion increasing with age – to as high as 40-41% for children  aged 9-18 years .  

Does the Australian community support government regulation to protect children from unhealthy food marketing?

A survey revealed 7 in 10 Australians agree that government should take action to protect children from unhealthy food marketing. Our community expects governments to put the health of children before corporate profits.

Will reducing children’s exposure to unhealthy food marketing improve their diets?

There is strong evidence that unhealthy food marketing influences the foods that children prefer, choose and eat.
Reducing children’s exposure to unhealthy food marketing is acknowledged by public health organisations in Australia and around the world as an important and necessary step to help improve children’s diets and reduce overweight and obesity in Australia.
For more information, visit the Obesity Evidence Hub page on the Impact of unhealthy food marketing on children.


Join us

Join a growing number of organisations and individuals signing up to call for government action
to put our children’s health above the processed food industry’s profits by implementing the four
actions for a childhood free from unhealthy food marketing.


  • Ultra Lite Weight Management
  • Queensland Association of School Tuckshops
  • Colac Area Health
  • Dental Hygienists Association of Australia Ltd.
  • Inner East PCP
  • Bellarine Community Health
  • Victorian Aboriginal Community Controlled Health Organisation
  • Eat for You
  • Dental Health Services Victoria
  • Healthy Australia
  • Healthy Greater Bendigo
  • Daley Nutrition
  • Health Consumers' Council WA
  • Australian Dental Association
  • Nourished Beginnings
  • Food Fairness Illawarra
  • Grampians Pyrenees Primary Care Partnership
  • Rural and Remote Medical Services
  • The George Institute for Global Health
  • Healthy Cities Illawarra
  • Institute for Physical Activity and Nutrition (IPAN), Deakin University
  • That Sugar Movement
  • Health Futures Australia
  • VicHealth
  • Australasian Society of Lifestyle Medicine
  • Nutrition Australia
  • SugarFree Smiles
  • Diabetes Victoria
  • Australian Council on Children and the Media
  • Cancer Council NSW
  • Cancer Council Victoria
  • Global Obesity Centre, Institute for Health Transformation, Deakin University
  • Diabetes Australia
  • Parents' Voice
  • Dietitians Australia
  • Public Health Association of Australia
  • Cancer Council Australia

Individual supporters

  • Alex Chung
    Monash University
    Research Fellow
  • James Muecke
    Sight For All
  • Helen Dixon
    Cancer Council Victoria
    Principal Research Fellow
  • Jaithri Ananthapavan
    Deakin Health Economics
    Senior research fellow
  • Rob Moodie
    Melbourne School of Population and Global Health
    Deputy Head of School
  • Jo Salmon
    Deakin University
    Director, Institute for Physical Activity & Nutrition
  • Holly Beswick
    Senior Project Officer
  • James Muecke
    Sight For All
    Australian of the Year 2020
  • Clare Mullen
    Health Consumers' Council WA
    Deputy Director
  • Lauren Bais
    Diabetes Victoria
    Accredited Practising Dietitian
  • Veronica Perera
    National Alliance for Action on Alcohol
  • Ainslie Sartori
    Cancer Council WA
    Obesity Policy Coordinator
  • Helen Skouteris
    Monash University
    Professor in Health and Social Care Improvement, Monash University
  • Wendy Watson
    Cancer Council NSW
  • Louise Baur
    University of Sydney
    Professor of Child & Adolescent Health, University of Sydney
  • Helena Teede
  • Marian McAllister
    Flinders University
    Lecturer Teaching Specialist Flinders University
  • Anna Andrews
  • Ken Brownlie
  • Lauren Keane
    Invisible Partners
  • Mikala Atkinson
  • Helen Preston
    Foster Carer
  • Nicole Wilks
  • Kirsty Bear
    The Root Cause
    Certified Instructor
  • Irene Rowe
    Griffith University
  • Mikaela Felstead
  • Rebecca Sanderson
  • Lynette Campbell
  • Deanne Wooden
    Queensland Association of School Tuckshops
    Senior Project Officer - Nutrition
  • Lynne Millar
    Curtin University
    Senior Lecturer
  • Jess Gaukrodger
  • Vikki Nash
  • Michelle Wilde
    Love Your Health Australia
  • Christopher Steffanoni
    Aligned Sports Therapy
  • Clare Collins
    University of Newcastle
    Director of Research, School of Health Sciences, College of Health, Medicine & Wellbeing
  • Lauren Bais
    Diabetes Victoria
  • Daniel Jakeman
  • Victoria Hobbs
  • Donna Prez
  • Natalie Hannan
    University of Melbourne
    Professor; Laboratory Head | Associate Dean Diversity and Inclusion
  • anya bell
  • Melanie Cathie
    Fitness Business Owner & Trainer
  • Jemima Lotika
    Health Promotion Officer
  • Nicole Gooshel
  • Brendan Aikman
  • Nicole Ward
  • Trudi Kyrou
    Dental Assistant, Mother
  • Ric Thompson
    Clifton Springs Primary School
    PE Teacher
  • Judy Margolis
  • Lauren Beckwith
  • Liz Womersley
  • Leanne McFarlane
    Bellarine Community Health
  • Zoe Taylor
    Parent and Healthy Communities Planner
  • Vicki Perrett
  • Lauren Shearman
    Park Ranger
  • Liz Dando
    G21 - Geelong Region Alliance
    Project Support Worker
  • Fiona Cadorel
    Bellarine Community Health
    Healthy and Connected Communities Planner
  • Aleksandra Warzel
    Health Promotion Dietitian
  • Nicole Robertson
    Warwick Friendly Society
  • sean olsder
  • Sue Henderson-Smart
  • Charlotte Lentfer
  • Jacqueline Grgurevic
  • Sophia McKenzie
  • Julian Cleary
  • Tracey Blythe
    Inner East Primary Care Partnership
    Executive Officer
  • Amanda Valenti
  • Leanne Elliston
  • Bernadette Healy
  • Angela Robinson
  • Michelle Riekie
    WA School Canteen Association
    Public Health Nutritionist & Mum
  • Lisa Kelly
  • Victoria Hobbs
  • Laura Boehm
    Bellarine Community Health
    Healthy Communities Planner
  • Paola Milton
  • Nereda Merrin
    Nutritionist / Nutrition Communications
  • Julie Smith
  • Jennifer Lutze
  • Elissa Munro
  • Jenny Mckibben
    Oral Health Services Tasmania
    Oral Health Promotion Coordinator
  • Georgia Allen
    Medical Radiations Practitioner
  • Amanda McGrath
  • Monique Boatwright
  • Margaret Morris
  • Sam robb
    Star Health
    social worker
  • Melanie Leney
    Melanie Leney
  • Kristen Clark
  • Makie Fuse
  • James Muecke
    Sight For All
    Australian of the Year 2020
  • Kaye Kendall
    Kaye Kendall Periodontal Health
  • Aimee Hampton
    Hillmorton High School
  • Som-Ling Leung
    Centre Street Dental
  • Patrick Lander
    Eastern Institute of Technology, NZ
    Principal Lecturer in Health and Sport Science
  • Obaid SADATH
    Star Health
    Health Promotr
  • Hannah Croughan
    Mother (and local govt Community Wellbeing Officer)
  • Sarah Southam
  • Rebecca Southurst
  • Michelle Taylor
  • Ian Epondulan
    Oral Health Therapist
  • Teryl Tumai
    Public Health studen
  • Lauren Purser
    Bellarine Community Health
    Healthy Communities Planner
  • Elyse Burchell
    Early childhood educator
  • Lucinda Damiano
  • Lesley Carter
  • Manami Henderson
    Dietitian/ Health Promotion Officer
  • Demelza Diacogiorgis
  • Katrina Banning
    Infant and Child Sleep Consultant
  • Rosi Johnston
  • Sandra Brastein
  • Laura Williams
  • Sharon Clifford
    Monash University
  • Libby Gott
  • Sof Kap
  • Dana Thomson
  • Jane Stewart
    Peter MacCallum Cancer Centre
  • Samantha Kiorgaard
    Sports & Spinal Physiotherapy
  • Amanda Collins
    Greenfork Urban Farming
  • Vic Crombie
    Central Bayside Community Health Service
    Health Promotion Officer
  • Belinda Vaughan
    Prevention and Population Health Officer
  • Danya Flori
  • Tamara Patterson
  • Wendy Mahbubani
    University of Queensland
  • Kylie De Cean
  • Alexa Whitehorn
    Public Health Nutritionist
  • Katrina Nurse
    Glen Eira City Council
    Health Promotion Professional
  • Veronica Nunez
    Cancer Council Victoria
    Senior Health Promotion Officer
  • Catherine D
  • James Muecke
    Sight For All
    Australian of the Year 2020
  • carly lentowicz
  • Maddison Ippolito
  • Robert Steadman
  • Claire McKenna
  • Jessica Gray
    Solid foundations health
    Diabetes educator
  • Daniella Brasacchio
  • Katherine Ditchburn
    Connect health
    Community engagement officer
  • Sally Hanks
    Bodywise Nutrition
  • Karyn Knight
    City of Stonnington
    Community and Health Planner
  • Jasmine Mannix
  • Tracey Collins
    Southern Melbourne Primary Care Partnership - Healthy Eating Working Group
    Partnership Lead
    Lync Consulting
    Dental Hygienist
  • Antoinette White
  • Karen Campbell
  • Lisa Thomson
    Department of Families, Fairness and Housing
    Manager, Population Health and Wellbeing
  • Laura Duff
    Latrobe Community Health Service
    Public Health Nutritionist
  • Angie McKew
    Grampians DisAbility Advocacy
    Intake/Admin Officer
  • Lauren Dempsey
    Grampians Pyrenees Primary Care Partnership
    Prevention Coordinator
  • Alisha Brooks
    Health Promotion Officer
  • Gabrielle Francis
  • Steph Trenfield
    Seymour Health
    Dietitian/Health Promotion Project Manager
  • glenn reeves
  • Hannah Opeskin
  • Caroline Amirtharajah
    City of Ballarat
    Health and Wellbeing Planner
  • Josie Marshall
    Deakin University
  • Rachel Laws
    Deakin University
    Associate Professor Public Health Nutrition
  • Julian Cleary
  • Lena Huda
  • Sophie Blackmore
  • Leonie Cranney
    The University of Sydney
    Research associate
  • Katherine Maryjewski
    Cockburn Integrated Health
    Coordinator Cockburn Healthy Lifestyle Service
  • Maree Tait
  • Claire Rennie
    Cancer Council Victoria
    Achievement Program Coordinator
  • Kara McDonnell
  • Matthew West
  • Frances Turland
  • megan Powell
  • Melanie Walterz
    DNA Nutrition Grouo
  • Trish Rimmer
    Patricia Rimmer Dental ptyltd
  • Meg Pethybridge
  • Amy Herrett
  • Meredith Jay
  • Melinda Edmunds
  • Sarah Marshall
    PhD researcher and dietitian
  • Holi Catton
    Credentialled Diabetes Educator - Remote Indigenous Health context
  • kelly kennington
  • Janet Jackson
  • Catriona Robinson
    Mother, dietitian
  • Robyn Tindall
    Public Health Nutritionist
  • Heilok Cheng
    The University of Sydney
    Research assistant
  • Nisarga Gandhi
  • Michelle Kindstrom
    Nutritionist and mother
  • Julie Parkinson
  • Tracy Nau
  • Teresa Villani
  • Kirsten Scott
    GP, mum
  • Georgie Khan
    Diabetes Victoria
  • Naomi Mason
  • Amy Carrad
  • Shriya Sira
  • Elinor Palmer
  • Jo Money
  • Alison Burrill
  • chi wan tse
    flinders university
    student dietitian
  • Brittany Hangan
  • Paige Welton
  • Daphne van der Bend
    University of Newcastle, School of Health Sciences
    PhD candidate
  • Kelly Hayes
  • Liz Dukes
  • Mark Wrigley
  • Jennie Friebel
    Community Health Dietitian, mother of 4 children.
  • Jessica McClean
  • Margaret Rafferty
  • Rachel Melton
    Dietitian and Mum
  • Soraya Williams
  • Elliott Da Silva
  • Robyn Landais
    My life / my kids life
    Mother of two kids and aunty to four (and a wife).
  • Rachael Green
    Monash University
    Research Fellow
  • Kate Beer
  • Rosemary Stanton
    Public health nutritionist
  • Rachael Cavanagh
    Policy & Projects
  • Magdalena Wozniak
    Nutrition student
  • Seonad Madden
    University of Tasmania
  • Laura Marsh
    Project Officer
  • Kate Williams
  • Kaye Kendall
    HK Kendall Periodontal Health
    oral health professional
  • Angela Robinson
  • Laura Paulsen
    Cancer Council Victoria
    Healthy Communities and Nutrition Manager
  • Paula Goodyer
    Paula Goodyer
    Freelance Journalist
  • Jessie Holt
    Smile solutions
    Ex Smile Solutions Manager
  • Kelly Kennington
    Cancer Council WA
    Obesity Prevention Manager
  • Carina Alm
    Norwegian Cancer Society
    special adviser
  • Mona Bjelland
    The Norwegian Cancer Society
    Special advisor
  • Carl Boundy
  • Bron Mandile
  • Pragya Kandel
    Monash University
  • Kym Lang
    Lead, Victorian Oral Cancer Screening & Prevention Program
  • Casey Luttrell
  • Raquel Henson
    Nutrition Educator
  • Kostas Hatzikiriakidis
    Monash University
    Research Assistant
  • Christina Zorbas
  • Carly Moores
    Researcher and Registered Nutritionist
  • James Stevens-Cutler
    Cancer Council WA
    LiveLighter Senior Campaign Coordinator
  • Shadia Djakovic
    Public Health Advocate, Dietitian
  • Aman Bajania
    Canberra Health Services
    registered Nurse with Obesity Management Service
  • Brittany More
    Cancer Council WA
  • Taryn Kennedy
  • Margaret Rozman
    Nutrition Australia
    Manager - Healthy Eating Advisory Service
  • Deepa Dhital
    Senior Evaluation Officer
  • Lubna Razak
    Research Officer
  • Ashleigh Haynes
    Cancer Council Victoria
    research fellow
  • helen clifford
    Health Promotion
  • Aimee Brownbill
  • Bridget Foley
  • Stuart Wells
  • Michelle Gilmore
  • Maree Meuwesen
    Clinical Pharmacist & Integrative Nutrition Health Coach
  • Imogen Winsborough
    Communications Assistant
  • Stephanie Pirotta
    Monash University
  • Amy Ferguson
    For Purpose
    Director, Strategy, For Purpose
  • Pragya Kandel
    Monash University
  • Brittany Pennay
  • Sarah Jackson
    Cancer Council Victoria
    Senior Legal Policy Adviser
  • Petra Hooyenga
  • Kashmira Lal
    Public Health nutritionist
  • Claire Blewitt
    Monash University
    Research Fellow
  • Heidi Bergmeier
  • Michelle Putt
    Monash University Health and Social Care Unit
    Media Advisor
  • Priscila Machado
    Deakin University
    Research Fellow
  • Mel Sav
  • Hiba Jebeile
    Research Dietitian
  • Amy Rossignoli
    Public Health Nutritionist

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Sign up to support

Add your name to the growing number of organisations and individuals signing up to call for
government to take four actions to protect Australian children from unhealthy food marketing.

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